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Yin Feng, founder of Coffee Wing: Internet play of

Yin Feng, founder of Coffee Wing: Internet play of "Curry Restaurant"

There are three unique ways of Coffee Wing: the first is the deep use of ERP and CRM; in chain store operation management; the second is to make full use of old and new media for marketing; the third is not only to sell coffee, but also to do catering.

2014-07-11
Still struggling to make a profit? 6 ways to make money in your cafe easily

Still struggling to make a profit? 6 ways to make money in your cafe easily

Maybe you are dreaming of having your own boutique cafe one day. You may already own a small store, but you are trying to get out of the start-up phase. Or you are looking for ways to make such a lost profit. In fact, our dream may be to have a boutique cafe, but coffee doesn't mean everything. You also have to think about the business model, cost control.

2015-10-13
How to open a boutique cafe?

How to open a boutique cafe?

With the increasing number of boutique coffee shops, how to stand out has become the first problem that every coffee shop operator needs to consider. In my opinion, there is only one way to solve this problem, and that is to find out the USP of the coffee shop, that is, unique selling point / unique sales proposition (Unique Selling Proposition). USP is actually a proper word of marketing.

2016-06-07
From the perspective of marketing to analyze the experience of coffee shop marketing in how to run a coffee shop.

From the perspective of marketing to analyze the experience of coffee shop marketing in how to run a coffee shop.

Rome was not built in a day, nor was Rome built in a day. Anyone can open a coffee shop as long as there is enough money, but do you think it is so easy to be a coffee shop owner? I don't know who said such a sentence, if you love someone, let him open a coffee shop, hate someone and let him open a coffee shop. This sentence aptly describes the actual state of a coffee shop operator.

2016-04-25
How much does it cost to open a coffee shop?

How much does it cost to open a coffee shop?

Opening a coffee shop of your own may be a literary and artistic dream in the minds of many people. In fact, opening a coffee shop is not as leisurely as expected. In addition to feelings, professional knowledge, management, marketing are indispensable, so that the coffee shop can operate healthily. Choose the location to find the most prosperous place? No! The success or failure of a coffee shop depends largely on the location. Select

2015-08-04
Top 10 problems you will encounter in the operation of coffee shops

Top 10 problems you will encounter in the operation of coffee shops

Question 1: How to increase coffee shop turnover? Passenger flow and per capita consumption of guests directly determine the level of turnover, so in order to improve turnover, we need to start from two aspects: increasing passenger flow and per capita consumption of guests, strengthening training service personnel sales skills and establishing reward mechanism. [Question 2] Coffee shop marketing activities have been going on, but found that the effect is not good,

2015-01-12
Preparation for Coffee Entrepreneurship and opening a Cafe

Preparation for Coffee Entrepreneurship and opening a Cafe

What you have to do to open a cafe is to prepare a business plan: 1. The business scope is determined; 2. Market evaluation; 3. Draw up the marketing plan; 4. The organizational structure of the enterprise is determined; 5. Investment of fixed assets; 6. Working capital budget; 7. Sales forecast within half a year; 8. Operating cost calculation; 9. Entrepreneurial risk assessment; market survey: 1. Site selection; 2. Consumers; 3. Consumption peak time; 4.

2015-01-13
Coffee Shop Theme Marketing Breaking Bad Theme Coffee Shop

Coffee Shop Theme Marketing Breaking Bad Theme Coffee Shop

If Old White from Breaking Bad opened his own coffee shop, it would look as cool as Old White Roast Coffee in Istanbul. Deniz Kosan, from Turkey, is a big fan of Breaking Bad and runs the world's first Super Coffee Lab, whether it's in-store roasting equipment, measuring cup-style coffee cups or giant elements on the wall.

2015-07-30
It is necessary to prepare a business plan to open a cafe.

It is necessary to prepare a business plan to open a cafe.

Preparation for opening a coffee shop: drawing up a business plan; 1. The business scope is determined; 2. Market evaluation; 3. Draw up the marketing plan; 4. The organizational structure of the enterprise is determined; 5. Investment of fixed assets; 6. Working capital budget; 7. Sales forecast within half a year; 8. Operating cost calculation; 9. Entrepreneurial risk assessment; market survey: 1. Site selection; 2. Consumers; 3. Consumption peak time; 4. Market periphery

2015-08-31
How to open a coffee shop? The process that a cafe must go through to start a business

How to open a coffee shop? The process that a cafe must go through to start a business

Generally speaking, opening a coffee shop will often go through the following process: the first is to prepare the funds for opening a coffee shop, which is up to you. Generally speaking, it takes about 500000 yuan to open a coffee shop with an area of 200 square meters. Secondly, the customer base is selected according to the characteristics of its core product. In most cases, the core product is not coffee itself, but an example.

2015-03-31
The economy of coffee

The economy of coffee

The cafe provided a decent and solemn interview place for those committed to building business empires, thus giving birth to the securities market.

2014-07-31
How to create good personal marketing for coffee shop management?

How to create good personal marketing for coffee shop management?

There are many benefits of personal marketing, the editor based on personal experience, to write how to build your personal marketing awareness, I will take the mobile Internet circle as an example to do a simple analysis. 1. Help others more and ask for nothing in return. The circle of mobile Internet is relatively small. You should help others more without asking for anything in return. If you help others and always want to get something in return, in the end,

2015-04-10
The 11-meter-high

The 11-meter-high "King Kong" of a cafe in Chongqing sits on the roof to play with petty bourgeoisie.

Yesterday, in the stone bridge shop, the giant orangutan sat on the edge of the roof. Reporter Wu Shan photographed 11 meters Gao Jingang sitting on the roof to play with petty bourgeoisie [abstract] Guo Ling, head of the marketing department of the cafe, revealed that the cafe takes animals as its theme, and in order to highlight the corporate culture, the company's design team came up with the idea of designing such an orangutan sculpture. Business newspaper reporter Zhu Ting intern Dong Qingqing, in Chongqing these days, except

2015-08-03
How to run a coffee shop

How to run a coffee shop

My friend has just opened a coffee shop, but he doesn't know anything about marketing, so the business is not very good. Ask us what to do after we have implemented a series of programs after investigation and analysis, the effect is significant and briefly introduce the flow system, tracking system, and transfer to the introduction department! Since the improvement of the flow system, the number of customers has increased significantly, and the flow system uses relevance, business cooperation, opinion leader marketing, and pursuit.

2016-10-06
The present situation of domestic Cafe: talking about the five postures of the Transformation of Independent Cafe

The present situation of domestic Cafe: talking about the five postures of the Transformation of Independent Cafe

With the approach of winter, many independent cafes have begun to shout coldly: in Guangzhou, 70% of cafes are losing money; in Xiamen, which has the highest density of cafes in China, less than 30% of the 2000 cafes are profitable; Hangzhou is in a model of 30% profit, 40% flat, and 30% loss profit, mostly by chain giants that can make a lot of money by volume, independent cafes are not.

2015-12-07
Coffee shops are more

Coffee shops are more "literary"

"Making your own coffee while discussing travel topics is much more fun than just drinking coffee and chatting." Citizen Mr. Liu said, Occasionally and a few friends go to a coffee shop to participate in theme activities, chat and discuss together, learn to make coffee.

2014-06-09
Coffee training Entrepreneurship Class how to make a profit by opening a Cafe

Coffee training Entrepreneurship Class how to make a profit by opening a Cafe

When a person has an ambitious and expectant vision of opening a coffee shop, they usually think of long queues of customers waiting for coffee and cash registers filled with cash. this fantasy makes them sweet for the industry. However, in fact, this is not the case, the reality is not what they think. According to statistics, 95% of the food retail stores are open

2015-01-12
Start a Cafe from scratch: start a New Store

Start a Cafe from scratch: start a New Store

The first "green time" of the opening of a cafe is what we call the start-up of a new store.

2014-06-10
The cafe features the operation of a bank and becomes a cafe.

The cafe features the operation of a bank and becomes a cafe.

In response to the need to reduce the financial network, the Bank of the United States has hired more manpower and even converted its branches into coffee bars, but customers' reactions to the new marketing methods have been mixed. ■ Firms across the country are tossing out their tellers, adding salespeople and remaking their drive-through lanes.

2015-10-22
Drink coffee products, view, boutique coffee life

Drink coffee products, view, boutique coffee life

The coffee shop in Beijing is already talking about it, and we may launch the Prime Minister's same coffee in the future. On May 7, Sun Xiaodong, who is in charge of Quan Zhi marketing work, talked to reporters about the coffee plan on the bank of Golden Rooster Lake in Suzhou. As a brand new car brand, Guanzhi Motors, which is still in the stage of burning money, has a heavy financial report. According to Qoros's 2014 financial report, its 2014

2015-08-07
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